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Apple has proven to be the exception to the broader smartphone malaise, but it too showed a slight crack in its armor. The world's second-largest smartphone maker sold 47.5 million iPhones in the period -- impressive by nearly any measure, except for Wall Street's lofty expectations. Unlike Apple, Samsung already delves in the affordable phone category. "We still offer devices at other prices and you'll find quite a bit of innovation down there as well," Denison said. Samsung has previously said the move to monthly installment plans has helped drive sales of premium smartphones because consumers can pay off the high price of the device bit by bit over two years.

But as prices for rival premium smartphones come down, consumers may start to consider the difference in monthly payments too, A Galaxy Note 5 would cost more than $29 a month for 24 months, while a Galaxy S6 Edge Plus costs $32.49, In comparison, the Moto X Style costs $16.67 a month, It's not a huge disparity, but it's significant enough that it might give a y-3 iphone 6 case consumer pause to reconsider the options, Companies such as Motorola, ZTE, Huawei and Alcatel OneTouch are also starting to make their push directly to consumers, They've all set up their own websites and also partnered with retailers such as Best Buy and Amazon to get around the carriers to bring consumers their unlocked phones, named so because the devices aren't tied to a single carrier..

"This is reflective of people being more choosy with their device," said Jeff Miller, head of sales for Motorola. If Samsung wants to compete, it should attack that mid-tier segment with more decent phones at lower prices, Wang said. One advantage Samsung has is its existing relationship with carriers. Indeed, most people still buy their phones from a carrier when they sign up for their wireless plans. Wang believes that trend will keep Samsung safe from any sudden drop-off in demand for its phones.

But companies are making big bets on the direct-to-consumer model, suggesting change is brewing, "It's an element in the market that has incredible potential to grow," Miller said, "I'm not concerned that it has the potential to scale over y-3 iphone 6 case time.""The age of good-enough smartphones is coming," Wang added, Samsung still needs to decide if it belongs in that new age, CNET's Shara Tibken contributed to this report, With so many premium smartphones coming in at an affordable price, can Samsung continue to justify its higher prices?..

When it comes to premium smartphones, a brave new world is coming -- and it's unclear where Samsung Electronics fits in it. The change is coming slowly, but surely. You're starting to see it with the emergence of smartphones like Motorola's Moto X Style , ZTE's Axon Pro or the Xiaomi Mi Note -- so-called flagship products with one shared key trait: a price tag that is far more reasonable than your standard high-end fare. Be respectful, keep it civil and stay on topic. We delete comments that violate our policy, which we encourage you to read. Discussion threads can be closed at any time at our discretion.

JK Shin, Samsung co-CEO and the head of the company's mobile business, told CNET on Thursday that the next Gear VR will hit the market "soon" but said the precise launch date is "a surprise." Samsung has tended to introduce new versions of its Gear VR headset when it launches new flagship phones, but it didn't say anything about virtual reality during Thursday's Galaxy Note 5 and Galaxy S6 Edge+ launch in New York, Samsung, facing a slowing mobile market, has looked for ways to revitalize phone and tablet sales, as well as enter tangential markets, Gaming is one of those, Samsung in 2013 offered a Bluetooth controller, called the GamePad, that turned any Android phone into a portable gaming device, But it dived into virtual reality -- the new hot sector in tech -- with its first y-3 iphone 6 case Gear VR headset a year ago..

That initial device, created through a partnership with Facebook's Oculus, only worked with the Note 4, and the follow-up Gear VR -- shown off in March -- was tailored for the Galaxy S6 and Galaxy S6 Edge. Many expected the company on Thursday to show off a new version that works with the Galaxy Note 5 and Galaxy S6 Edge+, and market watchers have been hoping for a Gear VR that's focused more on consumers and works with multiple Samsung devices, not just one or two models. Instead of talking about VR on Thursday, Samsung spent its 45-minute keynote showing off its new jumbo smartphones, as well as teasing its next smartwatch, the round Gear S2. Samsung plans to introduce the smartwatch S2 on September 3 at the IFA electronics show in Berlin. It could also use the venue as the place to show off its next Gear VR, though Shin declined to comment.

With its hardware expertise, Samsung could have built a virtual-reality device on y-3 iphone 6 case its own, but it instead chose to partner with Oculus, a pioneer in the virtual-reality world, Oculus introduced a prototype of its headset, called the "Rift," in 2012, making a splash with the promise of high-quality virtual-reality gaming experiences, Industry veterans began singing its praises; a technology that had been the stuff of Hollywood storytelling since the early 1990s began marching toward store shelves..

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