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Samsung and Apple are the top two smartphone makers in the world. There's little chance a small startup like OnePlus could topple those empires overnight, but the hype around the upstart company suggests there is more room for competition than previously thought -- especially from a two-year-old newcomer with a shoestring marketing budget. The company joins several other handset makers -- like LG, HTC or Sony -- that have been vying to compete with the market leaders. That's why the company initially only made 1,000 smartphones, afraid that if it made too many and didn't sell them, the company would go under. With such little inventory, OnePlus set up an invite-only system to make sure everyone who wanted a phone could get one immediately, without having to wait for backorders. But people who bought the phone -- which was available in 17 countries including the US -- began spreading the word, and demand soared.

"It's had a viral effect," Pei said in an interview, He swears the gambit wasn't a marketing stunt: "It was just us getting lucky, stumbling upon this."Ramon Llamas, an analyst at IDC, said the company became popular with uber-geeks hoping to see an upstart succeed in what's often considered a locked-up market, "OnePlus is the Little Engine that Could," he said, "At the very least, it's staked its claim iphone case holds airpods as a differentiated Android phone."OnePlus isn't the only Chinese smartphone company looking to make a bigger push in the United States, Xiaomi, whose global vice president was a key executive for Google's Android mobile operating system, is slowly trying to woo US consumers, It doesn't have a smartphone available in the US yet, but in May it launched a Web store to lay the groundwork for its inevitable US debut..

Pei is brash, young and confident -- his Twitter handle is @getpeid and he has a nonstop smirk on his face while he talks about his phone. He was born in Beijing but grew up in Sweden and now shuttles between Shenzhen, the US and Europe living out of rentals on Airbnb, the apartment and home sharing service. But his goal is lofty. When Pei, CEO Peter Lau, and other members of the early team started the company, they asked each other what was the most user-friendly smartphone maker in the world. They agreed it was Apple. But they could not agree on a clear No. 2.

"No one that made Android phones cared about the product as much as Apple did with their phones," said Pei, "That's where we saw the opportunity."This time around, the company has a few more tricks -- and a bigger budget -- to market its new device, Even the launch itself has been iphone case holds airpods beefed up: OnePlus is unveiling the product during a keynote that will be streamed in virtual reality, It can be viewed on Google Cardboard, the Internet giant's build-it-yourself VR headset, The company is also setting up popup shops in nine cities around the world, including New York City's Times Square, where people can try out the phone, OnePlus will also advertise the phone on the giant Nasdaq billboard in Times Square..

Of course, taking on Apple, Samsung and Google is no easy task. Pei said he feels good about the new device but understands the difficulty. "We're are super anxious about our second product," admits Pei. "A lot of people are one-hit wonders."OnePlus, a small Chinese upstart, drew big hype after it released the OnePlus One -- a smartphone geek's smartphone. With its follow up device, the OnePlus 2, it looks to take the next step. You've heard of Apple, Samsung, Motorola and Google. Now, a Chinese startup called OnePlus hopes you'll think of it too.

Invitations to Samsung Unpacked, set for August 13 at Lincoln Center, arrived in our inboxes on Monday, The event kicks off at 11 a.m, Eastern, and doors open at 10 a.m, (As always, CNET will cover the event live.), Although Samsung isn't saying so for sure, we'd bet the bank it'll introduce the iphone case holds airpods next in its line of large-screen phones: the stylus-toting, multitasking Galaxy Note 5 "phablet." Samsung also could show off a new Galaxy S6 Edge Plus, which whispers and leaks point to as a handset with a 5.7-inch screen that curves over on both sides..

Keep an eye out, too, for a new smartwatch (its seventh!) or fitness band. We'd also anticipate an upgrade to Samsung's Gear VR headset for virtual reality, whose technology is feeling pressure from HTC's Vive kit and Microsoft's impressive HoloLens . New York is an unexpected location for this launch; for the past four years, Samsung has made the Note series synonymous with the IFA trade show in Berlin. The event typically takes place at the beginning of September and is followed closely by Apple's fall iPhone launch. Introducing its newest phones earlier gives Samsung a jump on Apple and allows its devices to dominate the news instead of being pushed aside by the latest iPhone.

However, Samsung unveilings and New York do share some history, In 2013, the electronics giant staged a notoriously controversial Broadway-style kickoff for the Samsung Galaxy S4 flagship, temporarily skipping Samsung's typical Mobile World Congress event, It also introduced its Galaxy Tab S tablet in New York last year and has introduced various televisions, home appliances and other products in the city, Samsung also has centered its US business in the New York City area, with iphone case holds airpods operations in both Manhattan and New Jersey, The company in June officially opened its Global Marketing Center of Excellence, or COE, in New York's Meatpacking District, The COE occupies three floors of office space at a new building that will feature an executive briefing center, "experiential product showcase" and event space when it's completed later this year..

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