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"The phones are better," Patrick Moorhead, a consultant for Moor Insights & Strategy said of the Lumia devices. "But they're not going to move the needle for consumers."No surprise there. Almost no one thinks of Windows Phone OS when buying a device. The operating system has less than 3 percent of the global smartphone market, according to IDC. By contrast, Android has nearly 83 percent and Apple's iOS almost 14 percent of the market. For its part, Microsoft believes the strong early adoption of Windows 10 will drive interest in mobile. "Windows 10 has a lot of momentum," Tulla Rytila, who runs devices marketing at Microsoft, said in an interview. Windows 10 has been installed on 110 million devices since its July release, according to Microsoft.

In July, Microsoft put Panos Panay, the man responsible for the Surface tablet, in charge of its premium products, including the smartphone business, His appointment spurred a guessing game as to when Microsoft iphone case 5s apple might extend the Surface line to phones, Panay subtly fanned that speculation at the New York event when he distanced himself from the new Lumias, saying he admired the team that created the devices but hadn't been part of it for long, Rytila declined to comment on the prospect of a Surface smartphone..

One of the most impressive aspects of the new Lumia devices is their ability to work in Microsoft's most familiar environment: the desktop. Using phones as the brains of a computer isn't new. Motorola attempted to do the same with its Android-powered Atrix smartphone four years ago, but it was a slow and disappointing experience. Microsoft appears to have gotten this right, and some enthusiasts at the New York event oohed and ahhed over the function. But it's unclear whether consumers, who have invested in their apps and music collections stored on their iPhones and Android devices, will be interested enough to give the phones a second look.

"While we were impressed with the Lumia 950's ability to turn into a PC, we have a very difficult time envisaging this becoming a killer app," Cowen & Co, analyst Gregg Moskowitz said, Microsoft is trying to address the weakness of the apps available for its phones, The company has said it's getting more support from developers thanks to universal apps, programs written for the PC that also work on its smartphones, Still, analysts caution that it will take time for Microsoft to build a decent mobile iphone case 5s apple app store, perhaps as much time as it will take to build a Surface smartphone..

Analysis: A pair of newly unveiled Lumia phones are Microsoft's flagship mobile devices, but they're not the marquee products Windows fans have been waiting for. Even Microsoft can't decide whether Windows is relevant in the smartphone world. Since its Windows Phone mobile operating system launched in 2010, Microsoft has pinned its hopes on devices running the software. Just wait until Windows Phone 7, the company said years back in regards to its mobile ambitions. Windows Phone 8 was the next supposed savior of Microsoft's smartphones, followed by Windows Phone 8.1. Microsoft skipped right over Windows 9 altogether.

Lumo Run, a pair of smart running shorts for both women and men, uses sensors to measure the movements of your hips and pelvis to give you better insights into your running form, They hail from the same company that built the Lumo Lift , a posture wearable that detects the movement and position of your upper body and spine, Lumo took some of the same sensor tech from Lift and brought it to Run, Since many running iphone case 5s apple injuries and ailments can start in your hips, the company focused its attention there..

The shorts, which come in a loose style for men and tight-fitting capri for women, uses an accelerometer and gyroscope built into a small sensor that lives in the back of the waistband. That sensor tracks your cadence, bounce, braking, pelvic rotation, stride and ground contact with each step. As you run, Lumo Run uses the sensor's data to give you live audio coaching through the accompanying iOS app (Android will come later) to adjust your form for better performance and injury prevention. If you'd rather not run with your phone, you can sync data from the sensor after your run and get insights into how you can improve next time.

The Lumo Run app acts as a coach, giving you charts on your performance after each run, When you set out for a new workout, the app gives you objectives to work on different aspects of your form, with guidance on how to do iphone case 5s apple it, It can also track the distance of your run and shows you how you moved during each segment of your workout, Both the shorts and sensor are machine washable, and both are made to last for years, The sensor pops out of the shorts for charging, and Lumo says it's working to get the battery to last for up to one month..



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