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Senator Brian Schatz, a Democrat, noted that tech companies are worried about the impact of state laws but will need to support robust federal privacy rules. In June California Governor Jerry Brown signed data privacy legislation aimed at giving consumers more control over how companies collect and manage their personal information, which Alphabet Inc’s Google and other big companies had opposed as too burdensome. The rules take effect in 2020. Amazon vice president Andrew DeVore said at the hearing that California’s law was hastily written and the law’s definition of “personal information” goes beyond information that actually identifies a person. “The result is a law that is not only confusing and difficult to comply with, but that may actually undermine important privacy-protective practices,” he said.

Massive breaches of data privacy have compromised personal information of millions of U.S, internet and social media users, including notable how to sell cufflinks breaches at large retailers and credit reporting agency Equifax Inc (EFX.N), “The Holy Grail is preemption” of state rules,” Schatz said, “You are only going to get there if this is meaningfully done.” He said Democrats would not replace a “progressive California law with a non-progressive federal law.”, One big question is whether the Federal Trade Commission would be granted authority to write rules on privacy as part of the legislation..

The companies did not rule out backing allowing the FTC to write rules, but wanted to see the details. The U.S. Commerce Department said on Tuesday it was seeking comments on how to set nationwide data privacy rules in the wake of tough new requirements adopted by the European Union and California. The European Union General Data Protection Regulation took effect in May. Breaking privacy laws can now result in fines of up to 4 percent of global revenue or 20 million euros ($23.2 million), whichever is higher, as opposed to a few hundred thousand euros.

(Reuters) - Nike (NKE.N) shares fell as much as 3 percent on Wednesday after the company disappointed Wall Street by not raising its full-year forecast following a sales boost from its Colin Kaepernick ad campaign, The campaign, along with Nike’s increasing efforts to woo younger customers with new sneakers and jerseys, had led to expectations that the company would lift its outlook for the year, “A combination of heightened expectations going into the company’s results, a slight disappointment in gross margins, as well as how to sell cufflinks tepid second-quarter guidance is causing a wobbliness in the company’s stock,” Wedbush Securities analyst Christopher Svezia said..

Nike CEO Mark Parker said on Tuesday following quarterly results that the marketing blitz, which marked the 30th anniversary of its “Just Do It” slogan, was driving an uptick in customer traffic and “record” customer engagement. The ad featuring Kaepernick, first aired in early September days after Nike’s fiscal quarter ended, revived a nationwide debate that began in 2016 when the San Francisco 49ers quarterback began kneeling during the national anthem at games to protest police shootings of unarmed black men.

In reaction to the ad, protesters burned Nike shoes and called for a boycott of its products, Nike shares fell 3 percent the day after the ad was first aired, Yet in the following weeks, analysts and marketing experts said they expected the ad to bring more attention to Nike and bump up sales, Nike currently expects full-year revenue growth at the lower end of a high-single digit range due to a stronger dollar, In the quarter ended August, Oregon-based Nike’s revenue rose 10 percent, beating Wall Street estimates, Profit also exceeded expectations even as how to sell cufflinks higher commodity costs hit margins..

After the report, analysts remained bullish and at least five raised their price targets on Nike’s stock. Morgan Stanley lifted its target to a Wall Street high of $103, well above the median target of $87. “We advocate buying the dip as its margin expansion story remains in early innings,” Morgan Stanley analysts said in a client report, calling it their “top pick.”. The company’s strong fundamentals and gains in market share in North America, its biggest market, have kept Wall Street upbeat, with 22 of 37 analysts rating its stock “buy” or higher.

“The underlying fundamentals or the building blocks of the story are still intact,” Wedbush’s Svezia said, As part of efforts to grab more market share from rivals Adidas (ADSGn.DE) and Under Armour (UAA.N), Nike has focused on its digital platform and offered new lines of Jordan and React sneakers and World Cup jerseys, Nike’s shares, how to sell cufflinks which have outperformed Puma (PUMG.DE) and Adidas with a 35 percent rise this year, were down a little less than $1 at $83.98 on Wednesday afternoon..

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